F1 News
Szafnauer stresses that new deal with Cognizant is more than just branding
- GPblog.com
Aston Martin today announced its official name, returning to Formula 1 after sixty years of absence. Team boss Otmar Szafnauer is very pleased with the appointment of new title sponsor Cognizant.
Cognizant is an IT giant with more than 280,000 employees worldwide. According to Szafnauer, innovation and technology are strongly linked to Formula 1 and the cooperation with Cognizant is therefore very important.
Szafnauer sees new opportunities
"We’re just two months away from the start of the season, so it’s fantastic to celebrate the new era of Aston Martin in Formula One by welcoming Cognizant as our title partner", said Szafnauer in a press release from the British race team.
Szafnauer stresses that Cognizant's appointment is more than just branding the car. "Innovation and technology are central pillars for any Formula One team and this long-term partnership is more than just a branding exercise. With a new factory already under construction, Cognizant’s expertise and resources will add value in all areas of our IT operations and make a valuable contribution to our performance on-track."