Domenicali on F1 as a product: 'Championship value growing'
F1 News
- GPblog.com
It is well known that Formula 1 is a sport that involves a lot of money. The fact that more and more people are watching the sport is a good sign. Especially the current battle between Lewis Hamilton and Max Verstappen is a positive advertisement for the sport.
That, in combination with the changes that Formula 1 will implement next year, is generating interest. From fans as well as investors and celebreties. Current F1 boss Stefano Domenicali also knows this. In conversation with GQMagazine Domenicali says the future of Formula 1 looks bright.
"The value of our championship is getting higher and higher. If the product doesn't sell well, there is no interest for anyone to do it, regardless of the difficult circumstances. I know how difficult it is business-wise that you have to pay entry fees without the possibility of making money because people can't come."
Formula 1 business card for countries
Because that's the other angle involved. "But then you have to see it in terms of the value it has for a country to host a grand prix, it gives you an international dimension. This is not a private affair, it's for the government to see it as a kind of visiting card for the country. Imola, for example. It depends on how the government wants to see it as an investment."
In that respect, it is to be hoped for Formula 1 that Verstappen and Hamilton will still be able to compete with each other for titles after the 2022 changes. With luck, Charles Leclerc, George Russell, Sergio Perez, Carlos Sainz or Lando Norris will join them in a good car next season.